SELMA WOMEN'S BUSINESS INITIATIVE
Building Businesses, Empowering Women
In honor of Selma Martha O'Richking
More Than a Loan. A Partnership for Life.
The Selma Women's Business Initiative was created in honor of Selma Martha Obanewo—a woman whose legacy inspires us to empower the next generation of women entrepreneurs across Nigeria.
We believe that behind every struggling business idea is a woman with vision, determination, and untapped potential. What's often missing isn't talent or ambition—it's capital, guidance, and systems. That's where we come in.
Selma Initiative isn't just financing. It's a complete business partnership where we walk alongside you, build with you, and celebrate with you—until your business stands strong and independent.
Why Selma Initiative is Different
We don't just give money. We build businesses together.
TRUE PARTNERSHIP
We don't just fund, we become your business partner, invested in your success
Our team work with you to implement systems, train your team and optimize operation
We stay until your business generates consistent revenue and run independently
HANDS-ON SUPPORT
SUSTAINABLE SUCCESS
What You Get with Selma Initiative
Zero Collateral Financing
No property. No guarantor. No assets required. Just your commitment and business plan.
Free Professional Consultation
Complete business assessment and strategic planning at no additional cost.
Systems Development & Implementation
We build operational systems, financial management processes, and workflow optimization.
Hands-On Mentorship
We build operational systems, financial management processes, and workflow optimization.
Marketing & Growth Strategy
Customer acquisition guidance, brand positioning, and market expansion support.
Continuous tracking, milestone management, and course correction when needed.
Performance Monitoring
Once your business achieves sustainable profitability and independence, we transition out—leaving you with a thriving enterprise.
Graceful Exit
How Selma Initiative Works
Your Journey from Application to Business Independence
Step 1
Submit your application with business plan or idea. Our team reviews and schedules consultation.
Timeline: 1-2 weeks
Step 2
Deep dive into your business. We work together to refine strategy, set goals, and structure investment.
Timeline: 2-4 weeks
Step 3
Capital disbursed. We help you deploy funds effectively and launch/scale operations.
Timeline: Week 1 of partnership
Step 4
Ongoing mentorship, systems implementation, performance tracking, and optimization
Timeline: 12-18 months average
Step5
Your business generates consistent revenue, systems are established, loan repaid. We transition out. You thrive!
Timeline: When milestones achieved
Is Selma Initiative Right for You?
✅ You're a Great Fit If:
✓ You're a woman entrepreneur (existing business or viable startup)
✓ You're committed to actively participating in business development
✓ You're willing to implement systems and follow guidance ✓ You have a clear business vision and passion
✓ You're ready to work hard and build something sustainable
✓ You want a true partner, not just a loan
Who We Partner With:
New Venture Founders Women with strong business concepts who need both capital and operational guidance to launch successfully.
❌ This Might Not Be For You If
✗ You're looking for quick cash without accountability
✗ You're unwilling to accept guidance and mentorship
✗ You expect overnight success without effort
✗ You're not committed to building long-term sustainability
Business Transformation Clients Existing business owners requiring systems implementation, strategic restructuring, and growth frameworks.
Full-Time Transition Candidates Part-time business operators ready to scale operations with comprehensive mentorship and financial support.
Professional-to-Entrepreneur Transitions Skilled professionals seeking to establish independent enterprises leveraging their industry expertise.
Eligibility & Requirements
WHO CAN APPLY
✓ Women entrepreneurs of all ages
✓ Existing businesses or startup ventures
✓ Nigerian residents nationwide
✓ Committed to active participation
✓ Valid government-issued identification
✓ Comprehensive business plan or detailed concept
✓ Active Nigerian bank account✓ Written statement of commitment
✓ Zero collateral required
✓ Business model viability and market fit
✓ Demonstrated commitment and dedication
✓ Market opportunity and growth potential
✓ Scalability and sustainability factors
✓ Operational capacity and readiness
✓ Entrepreneurial passion and vision
WHAT YOU NEED
WHAT WE ASSESS
Selma Initiative Success Stories
Coming Soon - Be Among Our First Success Stories
Coming Soon - Be Among Our First Success Stories
Coming Soon - Be Among Our First Success Stories
★★★★★
★★★★★
Frequently asked questions
Q: How much funding can I receive? A: Funding amounts are tailored to your specific business needs and growth potential. During our consultation phase, we work with you to determine the optimal investment for your venture's success.
Q: Do I really need zero collateral? A: Yes! We don't require property, guarantors, or asset collateral. We invest in YOU—your vision, commitment, and potential.
Q: What if my business idea is still just an idea? A: That's perfect! We work with both existing businesses and strong startup ideas. If you have a clear vision and commitment, we'll help you develop a comprehensive business plan
Q: How long does the partnership last? A: Typically 12-24 months, but it varies based on your business trajectory. We stay until your business achieves sustainable profitability and operational independence.
Q: What happens if my business struggles? A: That's exactly why we're partners! We work closely with you to identify challenges early, adjust strategy, and provide support to get back on track. Your success is our success.
Q: Do I have to repay the funding? A: Yes. Once your business generates consistent revenue, you repay the investment loan according to agreed terms. However, all our mentorship, systems development, and consultation services are complimentary.
Q: What industries/business types do you support? A: We're open to various business types—retail, services, manufacturing, agriculture, technology, and more. What matters most is viability, your commitment, and market potential.
Q: Can I apply if I'm based outside Jos? A: While we're headquartered in Jos, we work with women entrepreneurs across Nigeria. However, regular in-person meetings or virtual check-ins will be required.
Q: What's the application process like? A: Submit your application online, followed by an initial consultation meeting. If approved, we develop a detailed business plan together before funding is disbursed.
Selma Martha Obanewo-Richking
In Loving Memory
A woman whose legacy continues through every business we build and every woman we empower
This initiative carries forward Selma's spirit of strength, grace, and unwavering belief in the potential of others. Through Selma Women's Business Initiative, her legacy lives on—opening gates to prosperity for women entrepreneurs across Nigeria.
Every business we help build, every woman we empower, every dream we make real—honors her memory and continues her impact.
Ready to Build Your Business Together?
Join the Selma Initiative and transform your business vision into reality
Questions? Call us at +234 201 330 9671 or email info@richgatescapital.com
